b r a n d i n g

Branding is creating an identity for your business; defining and showing off its personality. Branding generates feelings, actions, emotions—for the customer, as well as for the business owners and employees.

 

Your main feeling about your brand should be joyous pride. And your customers should feel trust, connection, and inspiration. Let's chat about giving you branding that makes you feel proud and exhilarated! 

YUMery website
YUMery website

The next level of the YUMery brand. Important to clarify that I am the Creative Director of YUMery, and as such have designed all elements from the logo on up. However, I did not build/programme the website—but worked closely with the team who did.

YUMery business card
YUMery business card

Business cards are one of my favourite parts of branding!

YUMery square ad
YUMery square ad

Branding carries through to all marketing elements.

sharpe label
sharpe label
sharpe card
sharpe card
sharpe letterhead
sharpe letterhead
StratusAVAGANZA! logo
StratusAVAGANZA! logo

Designed logo and all materials for Gathering Niagara event (which I also named, curated and ran) at Stratus Vineyards.

BOCO logo
BOCO logo

BOCO is my own line of homemade sauces. My labelling consists of green masking tape with Sharpie marker—hence this logo.

Bonnie's Blankets business card
Bonnie's Blankets business card

I designed this logo in 2000; the client loved it so much she still raves about it!

CBC Audio branding, Candida
CBC Audio branding, Candida

I worked with CBC (Canadian Broadcasting Corporation) Radio to create the CBC Audio brand and all of its visual elements. Best. Project. Ever. And another opportunity to work with the then-unknown, just launching mega-talented illustrator Jacqui Oakley.

CBC Audio branding, Lighthouse
CBC Audio branding, Lighthouse

I worked with CBC Radio to create the CBC Audio brand and all of its visual elements. Best. Project. Ever.

CBC Audio branding, Earnest
CBC Audio branding, Earnest

I worked with CBC (the Canadian Broadcasting Corporation) Radio to create the CBC Audio brand and all of its visual elements. Best. Project. Ever.

3rd Stone emblems 1
3rd Stone emblems 1

3rd Stone Masonry is a classically-trained masonry company. We worked together to create branding that is strong, defined, clear, and solid—as well as approachable and even a bit whimsical.

3rd stone signage 1
3rd stone signage 1

3rd Stone Masonry is a classically-trained masonry company. We worked together to create branding that is strong, defined, clear, and solid—as well as approachable and even a bit whimsical.

YDTP bus card mock-up AH
YDTP bus card mock-up AH